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Designed specifically for your dealership, ReconVelocity will improve communications in real-time and automate, measure, and manage your recon workflow to keep your team working towards one strategic goal: to increase profits faster than ever before.

Hugh Hathcock, Founder & Owner of ReconVelocity

ReconVelocity is the premier vehicle reconditioning software for new and used car dealerships and dealer groups. Based on decades of relationships with thousands of dealerships and dealer groups, our intuitive cloud-based workflow platform is customizable for your unique recon needs. ReconVelocity balances the needs of all dealership departments, helping Recon Managers, Fixed Ops Directors, General Managers, Used Car Managers, and Service Managers fine-tune their reconditioning processes to achieve faster inventory cycle times. Not only does ReconVelocity deliver improved inventory turnaround, yielding increased sales and gross profit, the improved productivity in the dealer’s fixed operations also results in additional parts and labor sales.

Headquartered in Destin Florida with our technology team based in Atlanta Georgia, ReconVelocity delivers its leading-edge proprietary technology to enable dealerships to develop unparalleled customized insights that enrich both the performance of their reconditioning business and the profits accrued through expedited inventory turnover.


Hugh Hathcock Profile Picture

Hugh Hathcock


Hugh Hathcock has always been passionate about shaping the automotive retail industry. Since founding ELEAD1ONE — a CRM software and call center that enables seamless interactions between sales, service, and marketing operations to provide dealers with best-in-class customer acquisition and retention programs — he has continually worked to enhance the industry through innovative, profit-driven technologies.

Hugh has a proven track record of advocacy for auto dealerships and dealer groups, having specialized as a Growth Consultant for over 8,000 dealerships nationwide. Throughout his successful career, he has honed his understanding of what drives gross, tightens margins, and, ultimately, limits auto dealers’ ability to scale profits quickly and indefinitely. His unmatched knowledge of technology throughout the entire auto retail environment has been pivotal in streamlining sales and service processes, improving customer communications, and maximizing business opportunities.

If there is an opportunity to improve gross and raise a dealership’s bottom line then Hugh will identify the solutions and develop revolutionary technology to carry dealers forward. His business acumen, innovative spirit, and respect for cutting-edge technology were all factors that inspired ReconVelocity.

Kalah McCoy Profile Picture

Kalah McCoy

Executive VP

Kalah McCoy is a proven leader in the automotive industry, having excelled alongside the industry’s finest representatives. Following her graduation from Valdosta State University with a Marketing Degree in Business Administration, Kalah entered the automotive industry. Over the last 12 years, she stimulated market growth by refining capabilities at Dealertrack Technologies and ELEAD1ONE, working with dealer-clients all over the United States. Her direct oversight of these teams and software solutions made her a leading expert in auto retail marketing strategies, fixed operations, used car reconditioning, database mining, and business consultation; all of which she is bringing to the experts at ReconVelocity.

Kalah’s unique insights and comprehensive knowledge of the automotive retail industry make her the ideal leader in revamping and refining overall business operations. Her ability to streamline processes and improve culture distinguishes her from other players in the industry. With Kalah as Executive VP, the innovators at ReconVelocity will continue to give dealerships the tools needed to elevate their recon departments into million-dollar profit generators.

Gage Hathcock

VP of Dealer Relations

Gage Hathcock grew up in the automotive industry, first learning the trade from his father before taking his knowledge to the industry’s top brands. Following his graduation from Valdosta State University in 2007 with a degree in Public Relations, Gage sharpened his skills as a Marketing Professional and Automotive Sales Representative. Over the next decade, Gage led client relations at ELEAD1ONE and doubled as an Internal Account Manager to ensure clients were receiving pristine representation and maximizing business opportunities. 

Gage works alongside his clients to ensure that each stage of a dealership’s lifespan is yielding the best possible results. His goal-oriented mindset helps dealers recognize workflow encumbrances that are shrinking their profit margins. And, together, he helps dealers implement solutions proven to elevate profitable output at every level. As our Dealer Relations expert, Gage upholds our values of transparency and honesty to guarantee clients receive the results we promise.

Ron Frey

Strategic Advisor

Ron Frey has been an innovator in the automotive industry for over three decades. In 2015, he founded RL Frey Inc. to invest in and advise companies of all sizes. His focus on implementing innovative solutions with a pragmatic and disciplined approach, while sharing a wealth of experience, distinguish his recommendations from standard advisors. He is best known for his inspired vision of the future, which guided technological adaptations in the automotive market.

In 2007, Ron joined AutoNation as the Divisional President of AutoNation Direct, a subsidiary tasked with developing and testing bold new initiatives in transactional sales outside the traditional store environment. He went on to serve as Chief Strategy Officer alongside Mike Maroone and Mike Jackson. Ron also serves on select Boards including Dealer Tire.

From there, Ron joined CDK Global, the largest global provider of integrated information technology and digital marketing solutions to the automotive retail industry, in 2017. Ron served as the Global Chief Strategy Officer where he led M&A, product and global strategy. While with CDK, he led initiatives to reposition CDK Global as open and agnostic, introduced Fortellis Automotive Commerce Exchange, led several acquisitions including eLead, and streamlined product focus including a path to modernize the next generation of DMS. Today, Ron serves as a strategic advisor to CDK Global. 



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